Future Factory, a leading global design and consulting company launches an exciting awareness campaign aimed at the marketing community, engaging brand and marketing key stakeholders in conversations about product design. With a focus on the often- overlooked role of design in marketing success, this campaign dedicated to World Manufacturing month, seeks to bridge the gap between design thinking and product marketing.
The marketing landscape is constantly evolving with innovative strategies and cutting-edge technologies at the forefront. However, one critical aspect often neglected is the impact of design on a product's success. In the world of the 4Ps (Product, Price, Place, and Promotion), the “Product” dimension is frequently underestimated, especially concerning its design elements.
“One out of seven products succeed and most product failures can be attributed to unsolved design challenges. With this campaign, we intend to emphasize on the pivotal role design plays in shaping the perception and performance of a product in the market. Our aim is to raise the bar on the expectation of design”, says Jashish Kambli, Founder of Future Factory.
Under the ’Makers Month’ campaign, Future Factory will initiate conversations with key marketing stakeholders of product brands to gain insights into the crucial role that design plays in the success of their products. These conversations will delve into the ways in which design thinking can transform the trajectory of a product's marketing journey.
As part of this campaign, Future Factory is excited to announce the launch of a video series on LinkedIn. These will feature Jashish Kambli sparking conversations with key marketing stakeholder. These thought-provoking discussions will provide a platform for experts to share their experiences, insights, and innovative strategies related to design's impact on marketing success.