Sensodyne, a leading oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), is pleased to announce the launch of #DoctorsOfJoy campaign in celebration of World Dentist Day, observed annually on October 3rd.
As a leader in tooth sensitivity care, Sensodyne proudly emphasizes the crucial role that dentists play in improving people's lives and daily experiences. Our latest campaign, #DoctorsOfJoy, highlights how dentists empower individuals to fully enjoy life's moments by addressing oral health issues.
Through a captivating series of four digital films, the campaign showcases the transformative impact dentists have on people's lives, turning challenges into 'moments of joy.' These heartwarming stories feature relatable scenarios, such as a young woman radiating confidence after her braces are removed, a grandfather enjoying cookies baked by his granddaughter-thanks to his dentures, a mother savoring joy of an unplanned ice cream party with her family. Each film centers around a common hero: the dentist who makes these joyous moments possible. The campaign is live across Instagram, Facebook, YouTube, and various OTT platforms, inviting everyone to celebrate the significant role of dentists in fostering happiness and well-being.
Watch the Digital Films here:
· [Doctors of Confident Smiles]https://www.instagram.com/reel/DADm-1gS6iP/?igsh=MWluNWtzZ3QwNGN1ZA==
· [Doctors of Carefree Bites]https://www.instagram.com/reel/DADncoLyMMm/?igsh=MWQ0YjRxdW5uMmQ2ag==
· [Doctors of Sensitivity-Free Delights]https://www.instagram.com/reel/DADnloUCOZk/?igsh=dGN4cnJ3bTBrb2Jk
· [Doctors of Toasty Treats]https://www.instagram.com/reel/DADn3dMCV_Z/?igsh=MTlkeWhpbzhvMnBmaQ==
Kishlay Seth, Category Lead – Oral Healthcare at Haleon, shared his enthusiasm for the campaign, stating,“On this World Dentist Day, Sensodyne celebrates dentists for their dedication and expertise in caring for our oral health.We recognize the important role they play in shaping the future of dental care and enhancing our quality of life. At Sensodyne, we acknowledge the difference they make in everyday moments—from sharing meals with loved ones to enjoying a simple cup of coffee, worry-free. Today and every day, we thank them for their unwavering commitment and passion to improve oral health.”
In addition to the digital films, Sensodyne will implement a comprehensive multimedia strategy, including podcasts, radio, and print campaigns, to celebrate the role of dentists across the country for their daily contributions.
The campaign also includes a series of nationwide initiatives to engage a broader audience in recognizing the tireless efforts of dentists. Sensodyne is using AI technology to create personalized appreciation content for dentists, which will be shared across over 600 pin codes in India. Additionally, the brand will collaborate with the Indian Dental Association to celebrate the accomplishments of dentists in over 30 cities.
About Haleon India (erstwhile GlaxoSmithKline Consumer Healthcare)
Haleon in India is a leading fast-moving consumer healthcare company with a clear purpose to deliver better everyday health with humanity. Currently, Haleon India is operating in oral care, digestive health, pain management and respiratory, and vitamin mineral supplement with iconic brands such as Sensodyne, Parodontax, Polident, Eno, Iodex, Crocin, Otrivin, Centrum.
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