ace turtle, India's leading technology-native retail company today announced the launch of second retail store of global lifestyle apparel brand Dockers® in India. The store opened at the sprawling Mall of Dehradun, the largest retail destination in Uttarakhand.
This exciting launch brings Dockers'® tradition of timeless and versatile fashion to Dehradun, meeting the growing demands of the citys modern, fashion-conscious consumers. As the definitive name in khaki, Dockers® continues to offer a diverse range of apparel and accessories for both men and women, with an unwavering commitment to quality ensuring unparalleled comfort and versatile style. While staying true to its classic khaki roots and core values, Dockers® has expanded its collection to include a wider variety, appealing to a broader audience in both their professional and personal endeavors.
Expressing his excitement on the launch, Nitin Chhabra, CEO of ace turtle said, “We are delighted to bring the globally acclaimed Dockers® experience to fashion enthusiasts in Dehradun with the opening of our exclusive retail store. This expansive store reflects our dedication to offering consumers a seamless shopping experience. We intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® to millions of Indian consumers through relevant online and offline channels. We will be opening more stores across Indian cities in the future.
Located in the bustling Mall of Dehradun that is fast becoming a one-stop destination for all consumer needs, the Dockers® store provides an immersive shopping experience for fashion enthusiasts. It is a vibrant space designed to reflect its California roots. Customers can browse through a curated selection of Dockers'® latest collections, experience the brand's heritage through interactive displays, and receive personalized styling advice from expert staff.
Sharing the brands perspective, Natalie MacLennan, CEO, Dockers® said, “We are proud to expand the Dockers® presence in India with the opening of second store in Dehradun. This marks a significant step in our commitment to bringing Dockers® to more consumers in India, a market that continues to show tremendous potential for growth. Our collaboration with ace turtle ensures that we can deliver our signature blend of style, comfort, and innovation to a new audience, strengthening our brands legacy in this dynamic region.”
With ace turtle as a licensing partner, Dockers® launched in India earlier this year with its first retail store in New Delhi along with a dedicate e-commerce website www.dockers.in that enables seamless shopping pan India. ace turtle aims to open more stores of Dockers® across India in the future. The brand is also available for purchase at leading department stores Shoppers Stop and Kapsons. It is also available on online platforms Amazon, Myntra and Ajio.